For the last 10 years as a story missionary I’ve essentially been asking two questions:

1. What are the obstacles and barriers that keep Christians and churches from harvesting and sharing testimonies using video and the internet on a regular basis?

2. Why are the vast majority of churches, big and small, traditional and modern, old and new, in a state of story poverty (deficiency of necessary or desirable ingredients, qualities, etc., for example, poverty of the soil) when it comes to leveraging testimonies and technology?

If you have some baking soda and vinegar, but never intentionally combine them at the same time, not much happens, in fact, nothing happens. Even if you have a ton of both of them.

But when you combine them, at the same time, in a very intentional and specific way…there is a predictable and explosive outcome. And it works every time.